Keratin Complex KCMAX Maximum Keratin Pre Treatment Shampoo helps to remove build-up from styling products and leave hair thoroughly cleansed, while enhancing shine. This is a great prep shampoo for those applying treatments such as keratin treatments and prior to color application to assure maximum quality results. Keratin Complex Clarify Clarifying Shampoo detoxifies your hair before color application or chemical processing. Neutralizes the effects of calcium in water, to maintain healthy and smooth hair. How to use: Apply onto wet hair. Massage gently into hair and rinse out thoroughly. Repeat if necessary. Please note this is not a daily use shampoo. This is a great clarifying shampoo.