Cleanse, restore and tone all shades of color-treated blonde, highlighted, and lightened hair with the Strength Cure Blonde Purple Shampoo. Created with violet toning properties, this sulfate-free deep purple pigmented shampoo helps tone blonde hair and neutralizes and brightens ashy, brassy undertones.

Formulated with the Strength Cure Asta Repair™, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, our exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones.

Discover the cure for brassiness and breakage for all types of lightened hair!